Club Industry Future of Fitness June 2021

We spent the last 15 months just getting by as club operators. Outdoor classes, zoom sessions, Facebook Live and whatever worked at the time – just to keep members engaged and active.

But now it’s time to move beyond what simply had to be done – and embrace everything we learned about member expectations, seamless programming and new strategies to truly optimize the member fitness experience for ultimate club success.

In this session, we’ll discuss the four new principles for optimizing fitness programming in your club, at home and everywhere your members choose to work out. Hear from industry experts about the steps you need to create the right balance of in-person classes, live-streamed sessions and on-the-go mobile access for members. Understand the steps needed to create the ideal platform, formats and blend of third-party and custom branded or bespoke workout content for every ability level.