The days of “one size fits all” newsletters and emails are gone, and the days of answering “How does this apply to me?” are here!
This session will provide you with tangible examples of how to customize your messages to fit a particular group or person based on their preferences, feedback, behavior, and patterns. Using both qualitative and quantitative data, in addition to technology and the power of your creativity, you can create a highly personalized experience for your audience.
Following this discussion, you’ll gain a better understanding of how to give everyone the news they want and need to allow every single person in the organization to feel important and empowered, including:
- Getting to know your audience first based on metrics and feedback, so your messaging strategy has a clear intention
- Using technology and various platforms to develop customized campaigns and communications
- Low hanging fruit can be sweet too! Look for small wins that give your audience what they want and make them feel like they are getting a unique experience
- Generating content at different levels based on leadership level, department, role, location, etc. to provide a rich array of news that applies to each employee
Allison Gouaux,
Manager, Internal CommunicationsOchsner Health System Stacy Swanson,
Director of Internal CommunicationsOchsner Health System
