Twin Cities Startup Week 2019

This event will provide practical education to entrepreneurs regarding branding and trademarking for their startups. It will dispel myths and include hands on advice regarding steps entrepreneurs can take themselves to pick a good trademark before they engage a lawyer. The event will provide a brief introduction to trademarks and discuss what kind of startups would benefit from a trademark strategy. It will also discuss when to spend money on trademarking and when to postpone or avoid spending. We will educate participants on how to pick a strong trademark and clear it, and whether and why to obtain state or federal trademark registration. We will discuss the general costs of the trademark clearance and registration process. We will also show participants free on line resources they can take advantage of to educate themselves and to assist them in picking a good trademark. The participants will come out of the sessions with a practical understanding of how trademarks might apply to their startup and the initial steps they can take to pursue a trademark strategy that is cost effective and appropriate for their startup.