In today’s 24/7 news cycle, employees scan your content and decide, within 30 seconds, whether to continue reading or move on. Do you want to keep employees reading? Use stories.
The
Write Story workshop offers storytelling techniques designed to grab your audience’s attention from start to finish. In this hands-on writing workshop, you will learn how to write content that inspires employees to C.A.R.E.–catch, absorb, remember and execute. Specifically, you will learn how to write:
- content with powerful openings;
- irresistible subheads that keep employees reading;
- short paragraphs formatted with the reader in mind; and
- a strong closing
Karen Brown Tyson,
CEO & OwnerConstant Communicators
