Like a lot of organizations, I bet yours, like Valvoline, have said something like, “We put our people first” or “Our people are our most important asset.” But do you do that with your employee communications, especially when non-wired employees are involved? Using years of experience in features journalism, learn how changing your mindset to put people at the center of employee communications can get you beyond just making announcements and being a conduit for top-down messages to becoming an engaging storyteller who accomplishes business goals, enhances culture and builds community within your organization.
Discover how to increase employee engagement, including how to:
- Use basic tenets of features journalism to reach and engage your workforce, especially untethered or non-wired employees.
- Use diversity and the “people like me” concept to drive engagement.
- Understand why we should strive to avoid writing and communicating about things.
- Reconceive just about any communication to put people at its center
Scott Shive,
Internal Communications ManagerValvoline
