STL Startup Week 2022

As a technical founder, it is tempting to focus on product and shy away from sales, leaving that to a "sales person". But selling should be the first thing you do, even if you have nothing. This is the story of how we got our first sale when there was no product at all. Why talking to your customers is the most important thing you can do to build something, how to get their attention, and how to navigate selling a product while you are building it at the same time.