With the intensification of “device schizophrenia” – consumers jumping from device to device, starting a task on one screen and finishing on another – it’s crucial that advertisers and brands meet their audience wherever they’re spending time. Consumers expect a holistic message, regardless of device or medium. Sending multiple messages across multiple mediums without a connection strategy can result in a fragmented consumer experience. This panel lead by Jumptap will explore the importance of unifying messages based on device type as well as creating a deeper brand connection with consumers.
