Storytelling is nothing new, and who doesn’t love a great story? Stories motivate, inspire and make connections for people who hear them – and help organizations successfully transform cultures.
But, in today’s “get the message out quick” world of emailing, tweeting and texting, the fine art of carefully crafting messages that help people learn, understand and embrace the changes leaders are making to keep businesses efficient, effective and competitive is lost.
The bottom-line truth is that employees need help making sense of change. Dismissing conversation and storytelling as an important, influential method of communication is a blunder that will influence how well change is adopted in any organization.
In this session, you will learn how Discover Financial Services:
- Developed their stories
- Incorporated storytelling into a multi-audience, multi-channel change communication strategy
- Supported a multi-year transformation to a continuous improvement culture
Wendy Scheel,
Change Communications ManagerDiscover Financial Services
