UPDATED: Tue, Jul 10, 03:26PM With roots in comics, the team at Einhorn's Epic Productions is redefining how to build multi-platform franchise IP from the ground up. This discussion focuses on creating the next generation's blockbuster franchises and rethinking how content creators approach both content and audience. Panelists include Heather Einhorn (CEO, EEP), Adam Staffaroni (CCO, EEP), Monica Gallagher (Lethal Lit: A Tig Torres Mystery, Assassin Roommate), Jennifer 8. Lee (CEO, Plympton), Victoria Setian (Mortal Kombat X, Injustice), Alex Segura (Lethal Lit: A Tig Torres Mystery, co-president of Archie Comics, Pete Fernandez mysteries), and Aroop Sanakkayala (brand strategist, EEP). Entry to each Horton Grand Theatre panel requires a separate ticket and a Comic-Con badge.
