All SMB’s are trying to do one of three things: increase inbound cash, be more prudent about outbound cash and maximize return on cash at rest. New entrants, more competition and products are all signs of a maturing market, yet small business lenders all solving for the same age-old results. How can lenders truly differentiate? Rob Frohwein asserts that the way the customer perceives your company's products, brand and value might be the most important factor. Join Rob for an insightful look at the importance of customer perception in successful product and marketing strategy.
In 2008, Rob Frohwein recognized that companies like eBay offered automated access to small business transaction data via APIs. Rob realized small businesses could simply share this data to allow underwriters to make better, faster credit decisions and provide a great user experience... Read More →
