PRO TALK: Build vs. Buy? The ROI of Different APIs

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Adding new integration use cases is the fastest way to turn your product into a platform. Integrations have proven ROI in being able to attract net new customers and up-sell existing ones. But how will you get there? And how fast? This session will cover 6 guiding questions that will help weigh speed, expertise, control, and complexity as a part of the overall expense in deciding which integrations you should build in house versus buying your way out of the product backlog. Based on the metadata and request/return of resources across a 150 applications ranging from Slack to SAP Business One.

Speakers

Chase Doelling

Head of Product & Alliances Marketing, Cloud Elements

Chase is the Director of Alliances Marketing and previously Product Marketing Manager at Cloud Elements helping customers navigate the complexities of API based integrations. When he's not getting error codes from APIs he gets them from his toddler in Denver.

Monday September 10, 2018 1:00pm - 1:50pm PDT
Workshop Room 3

PRO: API Design & Technology

API World 2018

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Chase Doelling