5th Annual Strategic Internal Communications

After the E.Coli outbreak and food safety crisis of 2015, Chipotle needed a way to ensure the most important communication was getting to front line employees. Since less than 25% of the 65,000 employees have access to company email accounts, email messaging was just not getting the job done. So, they went mobile and invested in an app dedicated to internal communications. This has helped them to not only get essential information to their crew and managers more effectively, but it has also allowed them to build engagement and help all employees feel inspired by and connected to Chipotle’s purpose.

In this session, you’ll get an inside look at the content Chipotle uses to target different employees within the organization. See firsthand how Chipotle uses podcasts, video, memes and surveys to build messages specifically designed to speak to its target audience and drive the highest level of engagement, including how to:

• Gain buy-in from C-Suite for mobile communications
• Share the right information with the right people in the right way to increase engagement
• Change the way your C-Suite communicates with your varied audiences for maximum effectiveness
• Implement mobile communications to open the door for more storytelling and move communication from task based to engagement focused

Amy Jenkins, Manager, Internal Communications,

Chipotle Mexican Grill

Madison Suarez, Internal Communications Consultant  

Chipotle Mexican Grill 

Heath Shatouhy, Chief Revenue Officer

theEMPLOYEEapp