Social Media & Digital Engagement Strategies for Health Care

What do Paul Rudd, a crayon shortage, a Microsoft Surface and lawnmower safety tips have in common? How do you pitch stories at a time when newsrooms, attention spans and the organic reach of social media are all shrinking? What could your brand possibly have in common with a local nonprofit children’s hospital? And most important, how could this session be better than an extra hour of sleep? Jake Jacobson, Director of Public Relations at Children’s Mercy Kansas City, will share all of those answers and more.

In this highly caffeinated session, you’ll laugh a bit, maybe cry a little and learn:

• How strategic storytelling can stretch your content further than you thought possible.
• How a cycle of content – crafting, pitching, amplifying – can create more ways to speak directly to a journalist or consumer.
• How to identify stories your audience will love, many of which are hiding in plain sight.
• The importance of identifying champions and cheerleaders inside and outside of your organization.
• How to find the best mix of channels and appeals to achieve your brand’s various strategic goals.
• How you can crush your goals, help other departments reach theirs and still leave work in time for happy hour or dinner with your family.

Jake Jacobson, Director, Public Relations

Children's Mercy Hospital