Digital Marketing Summit Southampton 2016

As with any potentially transformative technology, the hype and hoopla often precedes the implementable reality, and many of you are already familiar with the term ‘Personalisation’ or actively adopting it in your organisation.

The reality is, that despite the apparent noise, the growing availability of tools and the emphasis on the subject, the majority of brands are failing to tap into the very real opportunities presented by personalisation. Moreover, everybody seems to have a different understanding about what such an initiative constitutes.

In this talk we will cover popular myths, provide a definition and highlight the opportunities of tailored and personalised customer experiences.