Digital Tools for Government Communicators

A key component in communicating with your citizens is telling your organization’s story: your history, mission, accomplishments and strategies for the future.  The concept of “Digital Storytelling” is everywhere these days, but what goes into creating truly compelling, engaging and effective story-based video content?  And how can you increase your opportunities to initiate and maintain that all-important personal connection? 

In this hands-on workshop, you will:

• Learn why story-based content can be a successful development strategy
• Understand the makeup of engaging and compelling stories
• Know the questions you should be asking before you start
• Leverage video content for multiple distribution channels and uses: both internal and external
• Learn about current trends in video viewership
• Apply these approaches to your specific content needs

Denise McKee, COO

About Face Media