This session will show you how to give your employees the tools they need to become your brand advocates and tell your brand story. See first-hand how FedEx has managed to achieve this by using a grassroots approach with a concentrated team and limited resources.
Following this discussion, you’ll gain an understanding on how to successfully:
- Establish a physical center of excellence in which teams can monitor, engage and create real-time content
- Leverage your employees to share your brand news, thus making your brand story more relatable and authentic to the general public
- Give your employees the tools and tips they need to share dynamic, compelling content about your brand
- Use a step-by-step process for establishing an enterprise-wide employee advocacy program
Caitlin Adams, Social Media Strategist
FedEx
