Strategic Multi-Channel Marketing for Pharma

 It has long been thought that the best way to enhance a team’s creativity is to allow its members to operate without constraints.  In contrast, growing research asserts that the best ideas stem from creative thinking within established boundaries that help move the team forward with a clarity of purpose.  This is good news for healthcare marketers and promotional agencies responsible for developing compelling and creative ideas compliant with government requirements.

This session will help illuminate this concept. Discover how compliance requirements can help you set the groundwork and parameters to help promotional teams become more creative, innovative and efficient, including how to:

• Understand fundamental regulatory requirements that affect promotion
• Review optimal process to ready cross-functional team for creative and compliant material development
• Hear examples of successful implementation

Ilyssa Levins, President and Founder

Center for Communication Compliance (CCC)