Internal Communication professionals have a critically important role to play in helping organizations transform from top-down, talking-at management approaches to creating environments that facilitate direct communication and collaboration among all employees.
Advances in social and digital technology create opportunities for communication professionals to leverage their experience and expertise to serve as change agents, provide leadership, and carve out new niches for both themselves and the communication function in organizations. Like other advances, however, they also create challenges.
This interactive session will provide a conceptual foundation for communication professionals to understand both the opportunities and the challenges, offer specific guidance to help them facilitate the social transformation of their organizations, and enable them to discuss best practices and lessons learned with their peers. By the end of the session, you will be equipped with the knowledge and skills to:
- Take the steps needed to be perceived as a Digital Era leader
- Identify the links between strategy, culture, and social transformation
- Make the business case for social transformation of internal communications
- Work with other organizational leaders (e.g., HR, IT) to connect social and digital transformation initiatives
- Create a more digitally literate workforce
Courtney Shelton Hunt,
Founder and Principal
The Denovati Group
