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Thursday, October 15 • 4:45pm - 5:45pm
Deadly Sins of CRM - Why 30%-60% of Projects Fail, and How To Recover

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This session takes off the gloves and delivers an open discussion of why some CRM projects fail - and how to successfully recover. Better yet, we show you how to set yourself up for success from the start! You will benefit from over 15 years of research to learn how to execute your project right the first time; or how to recover if you are experiencing a failure. The session includes 3 specific, real-world cases of failed projects, and how those projects were turned around to deliver a successful project with broad user adoption.
Speakers
avatar for Geoff Ables

Geoff Ables

Managing Partner, C5 Insight
Geoff Ables is a renowned customer experience and employee engagement strategist, inspirational international speaker, entrepreneur and an author who helps businesspeople create contagiously engaged employees that transform the customer experience. In 2003 he began evangelizing... Read More →

LEA03 DeadlySinsOfCRM pdf
Thursday October 15, 2015 4:45pm - 5:45pm PDT
C1
  Leadership, Presentation

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