Many ScienceOnline attendees ask questions about effective communication strategies and how to be persuasive, and a lot of these conversations end up being based around anecdotes and personal experiences. However, as social psychologists, we have data on this sort of thing! In this session, we will be discussing empirical research from the domains of cognition, communication, risk perception, persuasion, and more. After sharing some relevant empirical findings from these domains and the ways in which these findings could be applied to help improve science communication practices, use we will particularly welcome any questions that attendees might have regarding whether or not certain studies/findings exist, empirically supported “best practices,” and discussion about the ethical implications of applying these academic findings to the real world.
