“Beyond the Press Release: Developing Online Press Materials” will be a group discussion about online press materials – the stuff that public information officers (PIOs) make available to reporters online. What do reporters want or need in an online press package? What do PIOs think reporters want or need? And what do scientists make of all this? We want this to be an open conversation. We need reporters to show up, so that we can learn what they want. This is in the best interests of reporters because it can change the behavior of PIOs to make things easier for reporters! We also want to hear about best practices from PIOs.
