We all know good business decisions rely on high quality customer data. But many data problems arise at the earliest data entry points, when your business, customer service and sales teams are adding data to your CRM system. In this age of deeper analytics and more informed clients and prospects, you have to capitalize on every possible edge to win or retain clients. We at Trillium Software believe that improved customer data gives you that edge over the competition in order to completely understand the needs and desires of your customers. But without the best possible data, you risk higher campaign costs and results that are less-than-optimal. And, this could lead to customer retention or satisfaction problems. Learn about ways Trillium Software can help improve your customer data before and after it reaches Dynamics CRM (on-premise or in Azure Cloud) for more accurate and fit-for-purpose customer insight.