We know that content now exists independently of form; we create our content first, it is said, and then find the “buckets” to put it in. It stands to reason, therefore, the both magazine and book publishers would begin discovering their content from new and unexpected sources, and that those who think of themselves as tech companies, not publishers, are nonetheless providing a growing amount of substantive content for their audience. In this panel we will look at some of these new and important content providers, and perhaps even debate what it means to be a publisher!
